tREehouse
tREehouse by Vitra invites you to experience “elevated living” through a minimalist, nature-inspired retail journey. From creative exploration to personalized customization, our thoughtfully designed spaces and sustainable materials transform shopping into a uniquely inspiring and customer-focused experience. This project was completed in collaboration with Margarita Wilson.
tREehouse by Vitra: Where Elevated Living Meets Inspired Design
tREehouse by Vitra invites you to step into a reimagined retail experience—one that blends the innovation of minimalist design with the wonder of nature. Anchored by the warmth of pale wood tones, vibrant planes of color, and sustainable, recycled materials, tREehouse embodies a harmonious connection between nature and Vitra’s visionary ethos.
Our journey unfolds across four transformative phases: Inspiration, Exploration, Consultation, and Customization. Begin on the open ground floor, a dynamic space designed to spark creativity, and ascend into a serene cluster of “treehouses”—elevated exhibition spaces offering a fresh perspective on design and the world beyond.
Conclude your experience in our calming café, watching your selections come to life through expert customization and refurbishment. At tREehouse, every moment is crafted to inspire, every choice is personalized, and every interaction redefines what it means to live well.
Discover the art of elevated living. Welcome to tREehouse.
Innovation
Established through the abstract, minimalist design of tREehouse, with its use of pale wood tones, bright colors, and recycled materials, offering a unique and forward-thinking retail environment that evokes the natural world.
Connection
Fostered by integrating the larger Vitra family into the space, creating a sense of unity between the brand and its customers through the design and the four distinct experience phases
Personalization
Reflected in the final phase, where guests can relax in the café while their selected pieces are customized, ensuring a tailored and customer-focused experience from inspiration to execution.
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